Tim Cook is on Fire: How the CEO is taking Apple to New Heights
4 min readMar 21, 2022
There’s often a debate about CEO pay, how much is too much? Do they deserve what they’re getting? But Tim Cook is worth every penny as CEO. Full stop. Here’s why:
Although the products launched in the Cook CEO era have not been as successful as the iPhone, Apple’s enterprise value (EV) grew from $300bn to $2.7 trillion under Cook. On any given day, it is…